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Grey hair

In the trichological field, with the passing of age hair whitening is seen to follow the greying process of the hair on the scalp (called grey hair). Hair becomes grey (white) following a natural biological aging process of the melanocytes, which are the cells tasked with coloring hair.
In the majority of people, the first grey hairs appear around 35/40 years of age in women and around 30/35 in men.

Grey hair

Only when the greying process starts around 20/25 years can we talk about premature greying, or when, though starting at the right age, it progresses very quickly.
Many people who suffer from hair loss following a major psychological shock, will grow back white hair. Stress and physical debilitation lead to hair problems such as weakening and decreased resistance. Some illnesses, including vitamin B12 deficiency anemia and some thyroid disturbances, induce greying in young patients.

The production of melanin pigments that give color to the hair cortex occurs inside hair follicles during the anagen phase. During this phase pigment granules produced by melanocytes are released into the epidermal cells of the bulb. Eumelanin is responsible for the spectrum of darker colors that go from light brown to dark black, while pheomelanin gives birth to the lighter shades that go from light blonde to dark red. In darker colored hair, the melanin granules are large and compact, while in lighter colored hair they are smaller and less compact. The ability of humans to produce pigments diminishes with age. Men and women usually arrive at having grey hair around 50 years of age.

Complete whitening is caused by the end of melanocyte activity in hair follicles. In the majority of people, in the beginning, the “grey” effect is noticed on the scalp characterized by the presence of pigmented hair alternating with depigmented hair.
White hair is the final result of the end of melanin synthesis, accompanied by a correspondent depigmentation of hair, which becomes white. In the majority of individuals, the causes that lead to the whitening of hair are natural, physiological and genetic. For this reason, no cures exist that can bring back the lost color to white hair. A series of remedies and tricks exist that help prevent premature greying and attenuate the onset of white hair.
Smoking, alcohol and many pharmaceutical drugs facilitate the development of free radicals that attack and destroy all cells of the organism, including melanocytes.

A balanced, varied diet low in saturated fat helps hair remain healthy, strong and shiny, prevents it from falling out and delays or reduces the whitening process. A diet rich in protein, vitamins and minerals is fundamental for hair health. In particular, cystine and lysine, two essential amino-acids (called essential as our organism is unable to autonomously synthesize and produce them) that make up keratin, depend completely on diet and are therefore supplied through the food we ingest. A sufficient quantity of meat, fish or liver is important not only for reinforcing hair and facilitating its regrowth, but also for maintaining the activity of melanocytes that produce colored pigments.
Among the most important vitamins for hair are: Vitamin A (egg yolks, oily fish, leafy green vegetables and liver) which reinforces hair and the scalp and protects them from free radicals, guaranteeing proper health, Vitamin E (vegetable oils and whole grains) which contrasts and combats free radicals, Vitamin B2 (eggs, milk products, broccoli and beans) which favors sebum secretion and cellular exchange, Vitamin B4 (mean, grains, potatoes, egg yolks and tomatoes) which improves hair follicle activity and lastly Vitamin B5 (eggs, peanuts, mushrooms, liver and broccoli) which contributes to the strength of the hair shaft and accelerates hair growth.
The following minerals are equally important: Iron (red meat, spinach and fruit), useful for supplying oxygen to the skin and scalp and for the production of pigments that block the insurgence of grey hair, Copper (spinach, crustaceans and potatoes) which collaborates in the synthesis of the melanin that gives color to hair and prevents the insurgence of white hair, Magnesium (vegetables and peanuts) which facilitates the development of enzymes that act both in the production of melanin and hair regrowth, Zinc (meat and fish) which helps the activity of the germinal cells of the matrix and aids hair growth and, lastly, Sulphur (white meat, liver and ham) which contrasts and improves thin and brittle hair.

An incorrect diet reduces the diameter of hair bulbs and their regenerative capacity, in addition to facilitating and favoring the insurgence and growth of grey hair and the whitening process. In conclusion, a proper diet helps us to have healthy, full and colored hair.

Scientific collaboration between Professor Marco Toscani and Dr. Pasquale Fino, Chair of Plastic, Reconstructive and Aesthetic Surgery, Umberto I Health Center – “Sapienza” University of Rome.

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PRIVACY POLICY STATEMENT (Art. 13 of EU Regulation n. 2016/679 regarding personal data processing)

ADVIHAIR S.R.L., VAT N° 11495171008, with its offices at Via Benini n. 11 - 40069 Zola Predosa (Bologna, Italy), (hereinafter referred to as the, "Data Controller"), in its capacity as Data Controller, hereby informs you, in accordance with Art. 13 of EU Regulation n. 679/2016 (hereinafter referred to as, "GDPR") that your personal data (provided at the moment of subscription, by means of which business relationships deriving from the existing contract are established) shall be processed in compliance with the methods and for the purposes specified below. In accordance with the provisions of both the GDPR, Italian Legislative Decree n. 196/2003 and any subsequent amendments (hereinafter referred to as the "Privacy Code"), the processing operations carried out by the Data Controller, shall be based on principles of correctness, lawfulness and transparency and they shall be carried with the aim of complying with the principles of relevance, completeness, non-excessiveness while also safeguarding confidentiality.

The scope of data processing

Such data shall be processed, also by using IT and telematic procedures, with the acquisition, where necessary, of images, in accordance with the abovementioned legislation as well as any foreseen confidentiality obligations. More specifically, the personal data shall be processed by the centre, that will carry out all the necessary, individual processing operations ? collection, registration, organisation, storing, processing, modification, extraction, etc. as well as any other operation deemed useful with regards to the provision of the services requested.

Data processing purposes, Nature of data provision and consequences arising from the refusal to provide the requested data

1. Primarily, personal data shall be processed exclusively for purposes closely linked and instrumental to the fulfilment of contractual obligations to which you are party and that constitute the legal basis for the data processing itself in accordance with Art. 13, paragraph 1, letter c) of the GDPR. Such purposes particularly include:
- The conclusion of contracts for services and products provided by the Data Controller;
- The conclusion of contracts for services and products provided by the Supplier;
- Participation in presentation/courses/demonstration activities;
- The fulfilment of precontractual, contractual, administrative, and tax obligations arising from the existing business relationship established with you (requirements regarding operational, organisational, management, tax, administrative, insurance and accounting activities relating to the contractual and/or precontractual business relationship established);
- The fulfilment of obligations foreseen by law, by regulations, community legislation or by an order from a legal Authority (for example, with regards to anti-money laundering);
- The exercising of the Data Controller's rights, for example, with regards to the right to defence before a court. The processing of such data shall be carried out without the need for your express consent (Art. 6 letters b), c) of the GDPR) and the provision of such data is deemed as mandatory. In the absence of such provision, we cannot guarantee the establishment and execution of contractual relations with the Data Controller.
2. Secondarily, personal data may be processed only after obtaining your specific and explicit consent (Art. 7 of the GDPR) for the following purposes:
a) Marketing: to send you newsletters, commercial communications and/or advertising material via e-mail, post, text message and/or telephone, regarding products or services provided by the Data Controller as well as the measurement of the degree of satisfaction relating to the quality of said services.
b) The taking and use of portraits, photographic images and videos: the use and publication of portraits in photos and/videos that shall be taken, on the Data Controller's website and on its social network profile pages. For this purpose, the Data Controller hereby guarantees the fullest respect for rights relating to the honour and reputation of such data. The posing and use of the images are understood to be completely free of charge. The giving of one's consent with regards to Data Processing for Marketing purposes as well as for the use of the portrait, photographic image and video, for the abovementioned purposes and methods, is absolutely facultative and optional (and, in any case, such consent can be revoked without any formal procedure, also following the provision of services) and failure to provide such data shall not lead to any interference and/or consequences with regards to the abovementioned business relationship. In any case, also when the consent to authorise the Data Controller to carry out all the aforementioned operations has already been given, you shall be entitled to revoke such at any time whatsoever, by sending a registered letter regarding your "de-listing" and/or "image deletion" requests to the Data Controller's address as specified below. Following the receipt of such request, the Data Controller shall promptly remove and delete the relevant data from the databases used for Data processing for Marketing purposes and/or the use of the portrait, photographic image and video. The mere receipt of the de-listing request shall automatically be considered as a confirmation that such deletion process has been carried out.

Data Processing Methods

Data processing shall be carried out both manually (e.g. the collection of paper forms) and electronically or in any case, with the aid of appropriate electronic, IT and telematic tools so as to guarantee the security and confidentiality of the data itself, in accordance with what is stated in both Art. 32 of the GDPR and the Privacy Code. In any case, during the performance of data processing operations, all the necessary technical, IT, organisational, logistic measures and safety procedures shall be adopted, in order that the minimum level of protection of the data foreseen by law shall be guaranteed.

Duration of data processing

The Data Controller shall process the personal data for the necessary time so as to fulfil the aforementioned purposes and, in any case, for no longer than 10 years after the business relationship has ended, for the primary purposes and for no longer than 2 years after the need for data processing for Marketing Purposes has ended. The images shall be kept indefinitely and stored in the databases so as to have a historical memory of the events. Anyhow, a periodic verification is carried out relating to the obsolescence of the data stored in relation to the purposes for which they had been collected.

Categories of Individuals to whom the data may be communicated:

Your personal data may be communicated:
- To the Data Controller's employees in their capacity as persons in charge of data processing and/or internal data processors and/or system administrators;
- To self-employed professionals (lawyers, consultants, etc.), administrative and tax consultants for the necessary legal fulfilments, companies that carry out outsourcing activities on behalf of the Data Controller, in their capacity as appointed external Data Processors.
- To supervisory bodies, judicial authorities, insurance companies for the provision of insurance services, as well as those individuals to whom the communication of data is compulsory by law in order to carry out said purposes.
- For defensive investigations or to assert or defend one's rights before judicial courts, as long as it exclusively refers and is closely linked to such purpose.

Transfer of personal data

The Data Controller shall not transfer your personal data to a third-party country or to an international organisation.

Rights of the Data Subject

In your capacity as a data subject, you have rights in accordance with Art. 15 of the GDPR and more specifically, the right to obtain the confirmation from the Data Controller as whether or not personal data relating to you is being processed and, in which case, to obtain access to such personal data as well as the following information: a) the purpose of the processing; b) the categories of the personal data in question; c) recipients or categories of recipients to whom personal data has been or shall be communicated, in particular if these refer to third-party countries or international organisations; d) when possible, the foreseen period of retention of the personal data or, if this is not possible, the criteria used to determine such period; e) the right to ask the Data Controller to rectify or delete your personal data or the restriction of the processing of the personal data relating to you or to oppose to its processing; f) the right to lodge a complaint with a supervisory authority; g) if such data has not been provided by the data subject himself/herself, all the information available regarding its origin; h) the existence of an automated decision-making process, including profiling operations and, at least in such cases, significant information regarding the logic used, as well as the importance and the foreseen consequences of such processing for the data subject. Where applicable, you also have the faculty to exercise the rights pursuant to Articles 16-21 of the GDPR (the right to rectification, the right to be forgotten, the right to restriction of processing, the right to data portability and the right to object), as well as the right to lodge a complaint with the Italian Anti-trust Authority by following the procedures and indications published on said Authority's official website: or alternatively, alternatively the right to lodge a complaint before a competent judicial authority.

Methods of exercising rights

You shall be able to exercise your rights at any time whatsoever by sending a registered letter to the Data Controller to such effect.

Data Controller

The Data Controller of the personal data you provided is: ADVIHAIR S.R.L., VAT N° 11495171008, with its offices at Via Benini n. 11 - 40069 Zola Predosa (Bologna, Italy) in the person of its Legal Representative. Articles from 15 to 22 of the GDPR are available by clicking on this link:

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